Friday, July 30, 2010

Smart Grid Tour in the Northwest Focuses on Integrating Renewable Energy into the Grid | The Energy Collective

Smart Grid Tour in the Northwest Focuses on Integrating Renewable Energy into the Grid

July 26, 2010 by RichardWunderlich

Road Show DomeIn Portland on July 14th, renewable energy was at the forefront of conversation. The Siemens Smart Grid Tour rolled into Portland on Wednesday, where integrating renewables into the power grid was a hot topic for local utilities. One such example, Puget Sound Energy recently announced that it will build a 350 megawatt wind turbine farm, The Lower Snake River Wind Project in Washington State. This project will supply power to 100,000 homes.

Of course, whether the conversation starts with smart power generation and renewables or smart grid, the audience in Portland knows that neither will be successful without enabling smart consumption. Siemens displayed how the Smart Grid of today will change in the coming years, as more of our power supply is generated from renewable sources and addresses requirements for distributed generation, improved customer interaction and in principle bi-directional communication as more and more smart consumers begin to utilize tools being made available to manage their consumption and potential for conservation or green generation.

Of course, getting renewable energy into the grid is only one side of the story told in Portland. The many new ways that energy will be pulled from the grid was also discussed at length. A big topic of discussion in some circles related to enabling the customer through the mandate of the utility in an integrated systems approach that unifies operations and information/communications technology so that front end grid intelligence can be leveraged in a business context and customer satisfaction.

As a fun initiative Siemens displayed their electric chopper motorcycle, for the audience to imagine the possibilities of the future of “cool” two-wheel electric transportation. Portland today is already active as a cycling community and the potential of electric choppers extends the possibilities significantly for great Sunday rides.

Paul Burkey of the Oregon Electric Vehicle Association (OEVA) displayed his Sparrow NMG (no more gas) electric vehicle. All together OEVA displayed 3 electric cars in Siemens Smart Grid dome to demonstrate how easily consumers can charge their cars. This could quite possibly “fuel” an e-car revolution!

Portland was the fourth city to host the Siemens Answers. The Smart Grid Tour, and we’re not through yet. Stay tuned for the next stop, New Jersey, in September:

  1. September 28 – New York City
  2. October 20-21 – Washington, D.C.

To learn more and register to attend in a city near you, go to: http://www.smartgridtour.com/

About the AuthorRichard Wunderlich has 20 years of Siemens leadership experience, leading formal and virtual teams in customer service, logistics, change management, project management, sales, and marketing. In the Energy Sector, Richard's focus is on unifying Operational Technology (OT) and Information Technology (IT) to generate business value. His perspectives on integrated processes and customer service provide fresh approaches to supporting the new paradigm of the integrated utility in a green economy and Smart Grid world.

Tuesday, July 27, 2010

New in New Haven: LEED Platinum Luxury Rental 360 State Street | Sustainable Cities Collective

New in New Haven: LEED Platinum Luxury Rental 360 State Street

Tags: Green BuildingJuly 27, 2010 by StephenDelPercio

360 State Street LEED Platinum gbnyc

There’s no reason why Connecticut’s cities shouldn’t have numerous green buildings — as with some of New Jersey’s faded cities, Connecticut’s urban housing stock both reflects those cities’ lost grandeur and suggests all kind of encouraging adaptive reuse projects. Of course, like New Jersey’s cities, Connecticut’s cities are in many cases pretty far gone — there are people who remember a time when Bridgeport was less like Bartertown from Mad Max and more like a nice place to live, but it’s doubtful that they still live in Bridgeport. It takes consumer demand to get those green construction projects going, though, and that’s an area where your Bridgeports (and Hartfords and so on) are currently somewhat lacking. There are green successes to build upon — Hartford has a bunch and a green-minded mayor in Eddie Perez — and the state has a moderately progressive government and even an indispensable green blog of its own in BuildingCTGreen. But green residential projects are tricky, risky and not coincidentally scarce, in the Nutmeg State.

All the more reason, then, to applaud the arrival on the scene of 360 State Street, a LEED Platinum luxury rental building in New Haven that is the state’s first LEED Platinum residential building. It helps that there’s a pretty reliable demand for high-end green rentals in New Haven — the presence of a major academic institution helps with that — but everyone behind 360 State Street deserves a round of applause for getting this far ((that is, open and 20 percent rented). Fairfield-based Becker + Becker deserves credit for designing and developing an impressively green building and the Multi-Employer Property Trust deserves credit for backing a green residential project while its competitors cling to outdated/plain-wrong investment criteria in their real estate developments and stiff cities with projects like New Domino as a result. Whether 360 State Street will succeed on the terms that matter to Becker + Becker and MEPT — that is, by generating a solid return on investment — remains to be seen. But as a green showpiece building, the $190 million, 32-story mixed-use tower is already a pretty smashing success.

I’ve spilled a lot of virtual ink mocking point-obsessed LEED Brain-style green buildings — ones that would stick a solar panel or a wind turbine on something just to give residents a chance to show it off at a cocktail party. But your author is as susceptible to temporary LEED Brain fugue states as the next guy, and 360 State Street’s lengthy list of green building features begs for that open-mouthed salute — from the half-acre green roof (I know, I know, but I think they’re great) to the high-efficiency lighting (with occupancy sensors, naturally) to the sophisticated multifaceted submetering system to the on-site 400-kilowatt fuel cell, the biggest in any residential building in the world, it’s a daunting collection. The usual goofy LEED point-getters are in effect, too — bike racks and the all-important electric car charging station (you know, for your electric car) — but there’s more going on here than LEED point-hoarding. Starting with its dead-center location, 360 State Street is green in ways that go beyond low-VOC finishes. “Directly across from the State Street Metro North train station, a half-mile from the Union Station Metro North station — and with a Zipcar sharing program in the parking garage — [360 State] is a transit-oriented residential development designed for those eager to have cars handy but minimize their use,” BuildingCTGreen blogs. “New Haven Green is one block to the west, and Yale University, Yale New Haven Hospital and other downtown employers are within easy walking distance — as are hundreds of restaurants, shops, galleries, museums and clubs.”

And that is more or less exactly the way you do it. The fine-grained submetering — through a web-based dashboard designed by The Lucid Group — empowers residents, which is cool. But the NYC-style passive efficiency embodied by the building being an easy walk from just about everything is arguably an even greener (and notably low-tech) aspect. Even if the apartments for rent didn’t look pretty sweet (they do), 360 State Street would qualify for Green Building Rock Star status. That the apartments actually do look pretty nice — and come with all the usual luxury rental amenities — should help 360 State Street qualify for a label that doubtless means more to the developers than all the gbNYC bouquets and LEED certifications combined: successful investment. We’re pulling for it.

Monday, July 26, 2010

Climate change basics I – observations, causes and consequences | The Energy Collective

July 18, 2010 by BarryBrook

Thanks to some strong community input, I now have a F.A.Q. page on BNC, which current has three posts:Take real action on climate changePart 1: The strategy and Part 2: Frequently Asked Questions, and A checklist for renewable energy plans. In its current form, the FAQ focuses on the action we should take to address the problem of climate change, but skirts around the issue of why I, and the indeed the vast majority of environmental scientists, consider anthropogenic climate change to be a crucially important problem to mitigate (and adapt to). To address this deficiency, I’ve written a couple of posts which attempt to explain the problem in a simple and easily understood way. Here is the first one — feedback welcome.

————————————

What is climate change? Observations, causes and consequences

Earth’s climate has always been dynamic and changeable. In the distant past there have been bouts of intense volcanic activity, periods when vast deserts spanned much of the globe, warm epochs when forests covered Antarctica, and glacial ages when much of Europe and North America were entombed under miles of ice. When large climatic changes occurred rapidly, a mass extinction of species was the result. Life later recovered, but this process inevitably took millions of years.

Just one species – humans – are now the agent of global change. As we develop our modern economies and settlements at a frantic rate, we have caused deforestation and fragmentation of natural habitats, over-hunting of wild species we use for food, chemical pollution of waterways and massive draw-downs of rivers, lakes and groundwater. These patently unsustainable human impacts are operating worldwide, are accelerating, and clearly constitute an environmental crisis. Yet the threat now posed by human-caused global warming is so severe that it may soon outpace all others.

Recent global warming is caused principally by the release of long-buried fossil carbon, by burning oil, natural gas and coal. Since the furnaces of the industrial revolution were first ignited in the late 18th century, we have dumped more than a trillion tonnes of carbon dioxide (CO2) into the atmosphere, as well as other heat-trapping greenhouse gases such as methane, nitrous oxide and ozone-destroying chlorofluorocarbons. The airborne concentration of CO2 is now 38 per cent higher than at any time over the past million years (and perhaps much longer – information beyond this time is too sketchy to be sure). Average global temperature has risen about 0.8°C in the last two centuries, with almost two-thirds of that warming having occurred in just the last 50 years. [play with some plots, here]

Complex computer simulation models of the atmosphere have been developed and refined for over 40 years. They are now sufficiently advanced that they can reproduce most of the major features of climate change observed over the last 150 years. Under a business-as-usual scenario, which assume a continued reliance on fossil fuels as our primary energy source, these models predict 1.8°C to 6.4°C of further global warming during the 21st century. There is also a real danger that we have reached or will soon reach tipping points that will cascade uncontrollably and take the future out of our hands. But much of the uncertainty represented in this wide range of possibilities relates to our inability to forecast the probable economic and technological development pathway global societies will take over the next few decades.

Year by year, our scientific understanding of climate science and responses of the Earth system continues to grow and mature.

In short, it remains within our power to anticipate many of the impacts of future global warming, and to make the key economic and technological choices required to substantially mitigate our carbon emissions. But will we act in time, and will it be with sufficient effort to avoid dangerous climate change?

Should we choose to take no effective action, we can expect increasingly severe consequences. For instance, beyond about 2°C of further warming, the Great Barrier Reef will be devastated. Extreme events will become much more frequent, such as storm surges adding to rising sea levels of many metres, threatening coastal cities. There is the possibility that a semi-persistent or more intense El Niño will set in, leading to frequent failures of tropical monsoonal rains which provides the water required to feed billions of people. Above 3°C, up to half of all species may be consigned to extinction because of their inability to cope with such rapid and extreme changes.

Worryingly, even if we can manage to stabilise CO2 concentrations at 450 parts per million (it is currently 387, and rising at 3 parts per million per year), we would still only have a roughly 50:50 chance of averting dangerous climate change. This will require a global cut in emissions of 50–85% by 2050 and certainly more than 90% for developed nations like Australia. Peak oil, global warming and long-term sustainability all require that we move rapidly to adopt sustainable, non-carbon energy sources, such as nuclear power and renewables (with the choice dictated largely by economic viability). Many credible studies show we can cost-effectively reduce greenhouse gas emissions IF the right policies are in place. For details of the principal mitigation and adaptation options that are available, see the 2007 IPCC Fourth Assessment Report and the Millennium Ecosystem Assessment.

Unfortunately, there is little evidence so far that we, as individual countries or as a global collective of humanity, are taking meaningful action. Indeed, ‘carbon intensity’ (expressed as gross domestic product per tonne of carbon emitted) in developed nations such as the United States and Australia has actually increased over the last decade, the global rate of emissions growth risen from 1% to 3% per year, and total carbon emissions from all sources now exceed 9 billion tonnes a year. China overtook the United States in 2006 as the single biggest greenhouse polluter and will be producing twice as much CO2 within little more than another decade at its present rate of economic activity.

This exponential growth in carbon-based energy, if sustained, will mean that over just the next 25 years, humans will emit into the atmosphere a volume of carbon that exceeds the total amount emitted during the 150-year industrial period of 1750 to 2000. Of particular concern is that long-lived greenhouse gases, such as CO2, will continue to amplify global warming for centuries to come. For every five tonnes added during a year in which we dither about reducing emissions, one tonne will still be trapping heat in 1,000 years.

It is a bleak endowment to future generations.

Wednesday, July 21, 2010

Satışlarınızı farkedilir ölçüde artıracak 10 E-mail Marketing Stratejisi


Satışlarınızı farkedilir ölçüde artıracak 10 E-mail Marketing Stratejisi


Örneğin; websitenize gelen ziyaretçilerin %99'u ilk gelişlerinde sitenizden alışveriş yapmadan ya da online satışınız yoksa alışveriş kararı almadan ayrılma eğilimindedir. Ancak sitenizde ilgi çekici yöntemlerle müşteriyi form doldurmaya yönlendirdiğinizde, ziyaretçileri database'inize ekletebilir; e-mail marketingi yeni oluşan ilişkilerinizi sürdürmek ve güçlendirmekte kullanabilir ve en nihayetinde bu üyelerinizi alışveriş yapan aktif müşterilere çevirebilirsiniz.

Müşterilerinizle iletişim halinde olmak ve sağlam ilişkiler kurmak için, böylelikle sadık bir şekilde hep sizden alışveriş yapmalarını sağlamak için en iyi ve en ucuz yöntem e-mail marketing'dir.
E-mail marketing her koşulda işe yarar. PostFuture'in yaptığı araştırma sonuçlarına bakalım: Dünyada 1 MİLYAR'dan fazla, Türkiye'de ise 30 milyona yakın Internet kullanıcısı var ve kullanıcıların %90'ı e-posta kullanıyor. Bunlardan %70'i ticari firmalardan izinli e-posta gönderimleri alıyor. Online alışveriş yapan kullanıcıların %82'sine gönderilen e-posta ile ulaşan en az bir satış kampanyasının sonucu satışa dönük olurken, %32'si bir e-postaya cevaben, anında ilgili siteden satın alma geçekleştiriyor.
Bu rakamlar incelenince, hala e-mail marketing stratejilerinin sunduğu avantajlardan yaralanmaya başlamamış şirketlerin olduğuna şaşırmamak elde değil. Email marketingi kullanarak karınızı yükseltecek fikirlere ihtiyacınız varsa, işte size iyi bir başlangıç sağlayacak ve faydası ispatlanmış 10 e-mail marketing taktiği
1. Düzenli kampanya gönderimleri hazırlayarak üyelerinizi sık ziyerete teşvik edin:
En temelde e-posta adreslerini toplamaya başladığınızda, müşterilerinize ve üyelerinize kampanyalarınız ile ilgili sık sık e-posta gönderebilirsiniz. Düzenli bir şekilde gönderilen indirim duyuruları, müşterilerinizin size ve sitenize ısınmalarına ve kalıcı müşterilere dönüşmelerine yardımcı olacaktır.
2. Hatırlatma maillerinizde promosyonlara da yer verin
Eğer perakende değil de servis sektöründe faaliyet gösteriyorsanız, randevularınız için müşterilerinize hatırlatma gönderileri yaparak e-mail marketing'in gücünden faydalanabilirsiniz.
Örneğin bir tango hocasısınız. Yeni öğrencilerinizin ilk derslerinden 3 gün önce onlara bir hatırlatma mesajı atıp, kursun yerini ve dersin saatini bildirebilirsiniz. Aynı mesajda, müşterinize yanında bir arkadaşını getirip kursa kaydettirirse ders ücretinde %25 indirim alacaklarına dair bir kupon da ekleyebilirsiniz!
3. Potansiyel müşterilerin peşini bırakmayın
E-mail gücünüzü kullanarak yüz yüze konuşma fırsatı bulup e-posta listenize kaydettiğiniz ancak henüz müşteriye dönüştüremediğiniz kişileri takip edebilirsiniz. Bu insanlara, soruları varsa cevaplayabileceğinizi, ne zaman isterlerse onlarla iletişim kurabileceğinizi bildirin. Böylelikle, takip ettiğiniz bu potansiyel kitleye beklemedikleri ekstra bilgiler sunarak onlari gerçek müşterilere çevirmedeki şansınız artacaktır.
4. Müşterilerinize elektronik hediye çekleri gönderin
Bu yöntem, hali hazırdaki müşterilerinizin sizden devamlı alışveriş yapmalarını sağlamada çok etkilidir. Müşterilerinize e-posta yoluyla bir kupon gönderip bunu basıp kasada göstermelerini isteyebilir ya da sanal bir kupon ileterek websitenizden indirimli alışveriş yapabileceklerini söyleyebilirsiniz. Bu kuponlara son kullanım tarihi eklemek, müşterinin satın alımını en kısa zamanda yapmasınıı sağlamada etkili olacaktır.
5. İlişkinin kurulması: Küçük sanal hediyelerle güvenirlik kazanın
Üyelerinize belli bir değeri olan, orjinal bir e-kitap gibi sanal hediyeler göndermeniz, sizi tanıyıp size güven duymalarını sağlayacaktır. Bu güvenirliği sağladığınız anda, e-posta listenizdeki üyelerinizin kalıcı müşterilere çevrilmesi konusunda şansınız çok büyük ölçüde artacaktır. E-posta ile gönderdiğiniz bu hediyeler, özel bir rapor dan bir yazılımın demo sürümüne kadar, üyelerinizin seveceğini düşündüğünüz herhangi bir şey olabilir.
6. Müşterilere özel etkinlikler düzenleyin
Diyelim ki bir restoran işletiyorsunuz ve müşterileriniz size e-posta adreslerini veriyor. Her bir müşterinize bir e-mail göndererek onları sadece özel müşterilerin katılacağı bir şarap tadım gecesine davet edebilirsiniz. Bu gibi ödüller müşterileriniz ile sürdüreceğiniz uzun ömürlü ilişkinin sağlanmasında büyük rol oynayacaktır.
Eğer online bir şirkete sahipseniz, sitenizde sadece müşterilerin kullanabileceği özel bir bölüm hazırlayıp, sonra da müşterilere, bu özel sayfalardaki indirimler ve ayrıcalıklar ile ilgili ayrıca bildirim mesajları gönderebilirsiniz.
7. Müşterileinize takip mailleri gönderin
Bir satışın arkasından yapılan takip mailleri en çok geri dönüş alınan e-marketing kampanyalarının başında gelir. Bu tip mailer tek serferlik müşterilerinizi düzenli müşteriler haline getirir. Özellikle takip mailinde ilk aldıkları ürünün tamamlayıcı başka ürünlerini tanıtırsanız geri dönüş çok başarılı olacaktır.
8. "Arkadaşıma Yolla" iletimlerini destekleyin
'Önerilmek' istiyorsanız, e-posta gönderimleri bu konuda harika bir aracı olacaktır, zira insanların e-postaları ailelerine, arkadaşlarına ve iş çevrelerine iletmesi çok kolay bir işlem. Göndediğiniz e-bültenlerin ya da kampanya gönderimlerinin üyelerinizin mesajı forward etmek isteyecekleri türde olmalarına dikkat edebilirsiniz.
Hatta üyelerinize, "Paylaş" özelliği ile çevresine ilettiği mesajlardan her biri için bir ödül verebilirsiniz.
Euro.message sistemindeki "Arkadaşınla Paylaş" ve "Sosyal medyada Paylaş" özelliği sayesinde yaptığınız tüm email gönderilerinin, 100'ün üzerinde farklı sosyal medyada iletilemesini sağlayabilirsiniz. Ayrıca bu yolla yeni üyeler toplayabilir, kaç üyenin sosyal medyadan geldiği bilgisini de raporlayabilirsiniz.
9. Ürününüzü elektonik yoldan gönderebilirsiniz
Bir kitap yazdığınızı ve websitenizden tanesini 20 TL'ye sattığınızı varsayalım.
Kitabınız için dijital bir sürüm yaratarak -ki bu düşündüğünüzden ÇOK daha basit bir iş- bu dosyayı müşterilerinize e-posta aracılığı ile gönderebilirsiniz. Elbette baskı masrafları, depo kirası, ambalaj, sevkiyat gibi dertleriniz de olmayacağından, karınızı bu maliyet azaltıcı yöntem sayesinde büyük oranda artırmış olacaksınız.
10. E-mail yolu ile bilginizi satın ve sürekli bir gelir oluşturun
Belirli bir konuda uzmansanız, öyleyse ayrıcalıklı bir e-bülten oluşturabilir ve bu özel gönderimler karşılığında üyelerden üyelik ücreti alabilirsiniz.
Elbette e-pazarlama stratejilerini çoğaltmak mümkün. Satış hızınını yönetmenin aslında ne kadar kolay olduğunu farkedince kendiniz kendinize de yeni stratejiler üretebileceksiniz! Eğer arzu edereseniz euro.message danışman grubumuza başvurun, sizin için projeler oluşutalım, e-pazarlama gücünüzü arttıralım.
Danışmanlık için hotline@euromsg.com adresine başvurabilirsiniz.

Friday, July 16, 2010

Click-to-call for mobile content and apps now fully launched - Inside AdWords

Click-to-call for mobile content and apps now fully launched

Last month at Google I/O, we previewed a new mobile advertising format, click-to-call for apps and mobile website content. We wanted to follow-up and let you know that this feature is now fully live and available to everyone who advertises with AdWords. Expanding our popularclick-to-call functionality on mobile search ads to now include mobile content and apps helps increase the reach of your ads across the mobile web and provides mobile publishers and app developers with even more ways to make money and grow their businesses.


With click-to-call, potential customers can connect with your business via a phone call when they use their favorite mobile apps or when they browse the web from their mobile devices. Ads will appear as animated banner or text ads with a call button on mobile devices with full Internet browsers. To use this new format, you need to enable phone extensions and run your ads on both the Google Content Network and mobile devices with full Internet browsers.







Click-to-call for mobile content and apps is one of many ad formats that you can use to help achieve your mobile marketing goals. It’s a great option for you and also helps drive great results for mobile publishers and app developers.


Posted by Surojit Chatterjee, Senior Product Manager, Google Mobile Ads



Click-to-call for mobile content and apps now fully launched - Inside AdWords: "Click-to-call for mobile content and apps now fully launched
Thursday, June 17, 2010 | 9:06 AM"

6 Social Media Metrics You Should Be Tracking | Social Media Today

6 Social Media Metrics You Should Be Tracking

When thinking about your social media strategy, you should be planning for 6 important metrics. What are the six? There are 3 different levels of social media participation and 2 different types of metrics. Put them in a 3 x 2 metrics, and you get six.

Here’s the rundown on the 3 social media engagement aspects to measure:

  • Activity - Any metrics relating to actions your organization is taking on social media: blogging, tweeting, posting, promoting, etc.
  • Interaction - This category’s metrics focus on how your audience is engaging with your social media presence: followers, comments, likes, sharing, user created content, etc.
  • Returns - This group accounts for where your social media activities directly or indirectly support measures driving successful organizations: revenue creation (and the activities that lead up to it), cost minimization (along with activities to help achieve it), and other critical financial performance metrics.

Relative to the two different types of metrics, use the “whole-brain metrics” strategy we’ve recommended before: capture both quantitative (left brain) and qualitative (right brain) measures.Using this metrics strategy accounts for both the “hard” numbers and softer perspectives (stories, images, buzz-related feedback) to provide the most complete evaluative picture of your social media strategy.

There’s a clear advantage to considering the metrics strategy when devising your overall social media strategy. The earlier you think through what you should be tracking in these six categories, the better you’ll be able to shape your innovative social media strategy to be ROI-oriented.

Lost Ships of New York City

Lost Ships of New York City

Tags: Conservation & Recreation
July 15, 2010 by BLDGBLOG
[Image: Photo by Fred R. Conrad, courtesy of The New York Times].

An 18th-century ship has been discovered deep in briny muck "flecked with oyster shells" at the bottom of a World Trade Center construction site. As the New York Times reports, archaeologists called in to investigate the find soon realized that "a wood-hulled vessel had been discovered about 20 to 30 feet below street level on the World Trade Center site, the first such large-scale archaeological find along the Manhattan waterfront since 1982, when an 18th-century cargo ship came to light at 175 Water Street."

The article adds that "a 1797 map shows that the excavation site is close to where Lindsey’s Wharf and Lake’s Wharf once projected into the Hudson."

[Image: Photo by Fred R. Conrad, courtesy of The New York Times].

Recalling the buried ships of San Francisco that we explored several years ago, New York City stands astride landlocked boats, its foundations piled down through wrecks of hulls, grids of masts waiting to be uncovered, perhaps the whole island of Manhattan threatening to unmoor itself one day and set sail into the Atlantic. The prow of Battery Park, ramming through grey waves.

Like some magnificent fulfillment of Lebbeus Woods's "Slow Manifesto," all of the island metropolis-at-sea would embody "an architecture that rises from and sinks back into fluidity," rocking through rogue waves "into the turbulence of a continually changing matrix of conditions, into an eternal, ceaseless flux... drawing its sinews from webbings of shifting forces", like these buried ships far below, as buildings break down into maritime vessels according to other, more mobile tectonics, the city "struggling to crystallize and become eternal, even as it is broken and scattered" across the oceans of the world.

Manhattan is shaped like a ship, anyway.

[Image: Photo by Fred R. Conrad, courtesy of The New York Times].

The New York Times adds that these blackened timbers now emerging beneath humid skies were clearly "more than just remnants of the wooden cribbing used in the late 18th and early 19th centuries to extend the shoreline of Manhattan Island ever farther into the Hudson River"—a fantastic image of structural confusion between the already highly artificial terrain of southern Manhattan (its "land" actually a thick gauze lodged inside "wooden cribbing" and held in place by seawalls and heavy office blocks above) and these strange foreign bodies of wooden ships, their diagonal counter-grids and unexpected stratigraphies piercing the underground matrix like slow bullets. Until, that is, a newfound archaeological buoyancy brings them up from the briny deep.

Buried ships—flaws in the wooden crystal of the city—interrupting New York's grounded logic from below.

Read more at the New York Times.

(Thanks to Alan Mitchell and @magicandrew for the tip!)