Success begins with a plan. Yet when it comes to social media, many marketers dive in without a thorough understanding of objectives, platforms, tactics, requirements, responsibilities and metrics for measuring performance.
Many marketers also fail to understand the pitfalls and shortcomings that can prevent them from achieving their social media marketing goals, including:
- content that is overly promotional
- content that is not engaging or relevant to target audiences
- a one-way outbound approach to communicating (it’s all about me!)
- failing to build a network (without reach, there is no ROI)
- one-off isolated efforts vs. an integrated approach
What many lack is a comprehensive social media strategy. To address this growing need, I developed a new presentation entitled “Social Media Strategy” you can view below or on slideshare.
The goal of the presentation is to help marketers understand the opportunities, challenges and pitfalls of social media marketing while providing a framework for developing a social media strategy.
“Social Media Strategy” includes the following:
- 5 point business case for social media
- 7 common pitfalls of social media (and steps to avoid them)
- 10 point outline for a social media strategy
This presentation provides the information you need to craft a social media strategy. If you find it valuable, please feel free to comment below and share with others. Enjoy and good luck with your social media strategy!
Steve Latham
Follow me on Twitter
Related posts and presentations
Business Case for Social Media
New Media Toolkit
Social Media: Shiny Object or Killer App?
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